# Jeremy Penn — Senior Creative Director & Brand Strategist

> Jeremy Penn is a New York City-based Senior Creative Director with over 20 years of experience building brands, products, and cultural experiences for global luxury and lifestyle companies. He combines fine art training with emerging technology expertise, specializing in experiential design, AI-enabled systems, and cultural strategy.

## Expertise

- Creative Direction & Art Direction
- Brand Strategy & Brand Architecture
- Experiential Design & Retail Experience
- Cultural Strategy & Consumer Insights
- AI-Enabled Systems & Emerging Technology
- Product Design & Product Strategy
- UI/UX Design
- Studio & Team Leadership

## Career Highlights

- 20+ years as a creative director working with global brands
- Creative direction for Lululemon, Saks Fifth Avenue, Coach, Hugo Boss, and Red Bull
- Collaborations with American Express, Universal Music Group, Tommy Hilfiger, and Missoni
- Founded the art collective Good Luck Dry Cleaners
- Selected to represent the United States in the Pan-American Games
- Fine art honors from curators at The Museum of Modern Art and The Metropolitan Museum of Art
- Work collected by Diane von Furstenberg, Usher, 50 Cent, and the Dubai Royal Family
- Early adopter and investor in web3 technology
- Fine art degrees from University of Maryland and Pratt Institute

## Selected Clients & Brand Partners

Lululemon, Saks Fifth Avenue, Coach, Hugo Boss, Maxim Magazine, American Express, Universal Music Group, Ed Hardy, Loews Hotels, Missoni, Tommy Hilfiger, Red Bull, Jarritos, Tretorn, Cotton Incorporated, Helix, Ledger, Stake, RKD, Inverus, Good Luck Dry Cleaners, Schutz

## Selected Work

### Lululemon
- Role: Creative Direction, Experiential Design, Brand Positioning
- Developed brand experiences and creative strategy for Lululemon's cultural positioning

### Saks Fifth Avenue
- Role: Creative Direction, Luxury Brand Strategy
- Created brand experiences for Saks Fifth Avenue luxury retail

### Good Luck Dry Cleaners
- Role: Founder, Creative Director
- Founded and directed an art collective creating cultural brand experiences with collaborations including Lululemon, Saks Fifth Avenue, Hugo Boss, and Issey Miyake

### Degen Arcade
- Role: Product Design, Creative Direction
- Designed and directed web3 gaming platform combining emerging technology with user experience design

## Approach

Penn's foundation is in fine art — he thinks in terms of form, weight, and tension before features. Grounded in a deep understanding of human behavior and cultural signals, he spots shifts early and uses emerging technologies to create work people return to, talk about, and remember.

His process follows three phases:
1. Read the Room — Understanding cultural shifts and positioning opportunities
2. Build the System — Designing scalable brand experiences across touchpoints
3. Create Resonance — Shaping work that lasts through relevance and cultural impact

## Links

- Portfolio: https://jeremypenn.co
- Fine Art: https://www.jeremypenn.com
- Instagram: https://instagram.com/jeremypenn
- LinkedIn: https://www.linkedin.com/in/jeremypennart/
- Contact: https://jeremypenn.co/#contact